(503) 841-5840 [email protected]

Jeff Pratt, CRC®

Financial Advisor

P: 503-477-9480     |       F: 503-477-6174


A cornerstone to building a successful, well balanced financial plan is the recognition that everyone’s life and economic situation is unique. Whether it be purchasing a first home, planning for retirement, or preparing for a child’s college education, Jeff takes the time to understand his client’s unique goals so he can educate them on how best to position themselves to achieve those goals.

His primary focus is working with medical professionals, but Jeff has never been one to shy away from stepping outside of the box and helping anyone who asks for his assistance. He has always been a strong believer in helping others and he gives credit to having that mind set to his parents, and to being a member of the Boy Scouts for 10+ years.

Jeff became an Eagle Scout in 2006 while in High School and continued his involvement in the community when he went to college at The University of Oregon by joining the Sigma Alpha Epsilon Fraternity. You can ask Jeff about important decisions made in his life and one decision he will always reflect back to is the day he decided to join Sigma Alpha Epsilon. The everlasting connections and friendships he made in the Greek Life community is something he considers to be “priceless.”

After graduating from college with a Bachelor’s Degree in Finance he landed a job with Finity Group not long thereafter. Once he got established for a few years in his practice he gained the Certified Retirement Counselor designation in 2016 from the International Foundation of Retirement Education. The designation acknowledges Jeff has a commitment to the retirement planning profession, and an adherence to a code of ethics and continuing education.

In his free time you can find him riding his bike around town, skiing on the mountain, going to concerts, or simply hanging out with family and friends in the Portland area. Jeff is also an avid traveler as he has had the opportunity to visit more than 20 countries and he hopes to continue seeing different parts of the world throughout his life.

If you want to get started with Jeff on formal planning conversations you can enter your personal information into Finity’s CRM system via this secure link.  Jeff will be notified once the link is completed and will send you a client engagement letter, at which time he’ll also reach out to schedule a meeting to discuss next steps specific to your situation.

 For something less formal, go ahead answer the few questions in Jeff’s “Pulse Check” links below.  They are quick check-ins focused on behavior coaching.  After completing the questions in the link(s), Jeff can follow up with you for a brief discussion on your answers and how they may factor into your financial decisions.

Pulse Check #1 – Fear of Missing Out

Pulse Check #2 – Loss Aversion

Pulse Check #3 – Money Illusion

Pulse Check #4 – Ambiguity Aversion

Pulse Check #5 – Exponential Growth Bias

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